Branding, Web Design + Creative Direction

Building purpose-driven, strategic, and effortlessly-cool brands for companies who want to express their originality.

A laptop on a table near a green plant, symbolizing the creative workspace of a branding and web design studio.

Have you noticed how many brands are looking the same these days?

I’m here to help you break away from the pack and establish yourself as a trustworthy leader in your field. To do this, we need to align strategic thinking and sound design principles with your business goals.

Together, we’ll be like Ben + Jerry or Batman + Robin, you choose—not afraid to break a few rules along the way.

I've made it my business to bring individuality to life through great, strategic design.

[ Branding, Web Design + Creative Direction ]

I've made it my business to bring individuality to life through great, strategic design. [ Branding, Web Design + Creative Direction ]

Check Out Our Latest Projects

  • branding and web design studio

    ELAIA WELLNESS

    Elaia Wellness // Brand Identity + Web Design

    View Project
  • web design calgary

    MEAN MARKETING

    Mean Marketing // Brand Identity + Web Design

    VIEW PROJECT
  • social media agency calgary

    NINA AESTHETICS

    NINA Aesthetics // Brand Identity + Social Media Package

    VIEW PROJECT
  • effortless website in a week atlanta

    SUSTAINABLE FAMILY WELLNESS

    Sustainable Family Wellness // Brand Identity, Web Design + Social Media Package

    View project
wo girls by the water, one spraying fragrance on her hand, representing the Road to Recognition in brand identity development.

Road to Recognition:
Your Brand Roadmap

Outpace the competition with a distinctive brand identity that sets you apart, attracts high-value clients and fuels your growth.

You've worked hard to build your business, but your current branding isn't keeping pace. Route to Recognition helps you design a strategically planned, visually stunning, and uniquely personal brand identity.

A laptop on the edge of a desk beside a green chair, illustrating the Fast-Track to Finish: The 5-Day Squarespace Website Transformation service by Letters and Lines.

Fast-Track to Finish:
The 5-Day Website Transformation

Cruise your way to a website that feels 100% like you and your brand without the endless detours.

You're a small business owner who has poured your heart and soul into growing your business to get to where you are today—but your website feels outdated and generic. Let's translate that into a stunning Squarespace site that attracts your dream clients!

Ready For Your Brand to Take Off?

01

Is your brand setting the pace in the fast lane?

Whether you are just starting out or already disrupting your industry, I can help you enhance your brand so that you become that “cool kid on the block” everyone is talking about. But don’t worry — despite the cool factor, we’ll craft something that stands the test of time [contrary to the latest TikTok trend! ].

02

Is your online presence rooted in strategy?

As a visionary paving a new road [one that didn’t come with a branding crash course], you need a strategic sidekick in your corner. I got you! Together, we’ll put the countless hours you’ve spent honing your craft and building your business into purpose-driven decisions that will inform your brand identity and website design.

03

Are you standing out in your category?

It’s overwhelming trying to decide how to set yourself apart from the other shades of the same color. Luckily, as your new brand expert, you can count on me to bring the secret ingredients: strategic identity, purpose-driven design, and *the last ingredient is classified *.

Rotating GIF showcasing logos designed by Letters and Lines, highlighting branding expertise.
A woman applying face cream, featuring the EWA Medical Aesthetics logo designed by Letters and Lines, showcasing brand identity.
Social media templates designed for NINA Aesthetics by Letters and Lines, demonstrating effective branding strategies.
Jodi, creative director at Letters and Lines, sitting on a loading dock, enjoying coffee while engaging with clients on her phone.

Your Creative Director, designer + SIDEKICK

Hey! I’m Jodi. Two-parts creative and one-part rebel with a collaborative spirit.

My passion is crafting the 'making-of'—the unseen strategy that brings a brand to life.

After eight years as a designer and art director at agencies in Atlanta, San Francisco, and Los Angeles, I now collaborate with bold small business owners who are ready to break free from the bland and transform their brands + websites into something that makes their audience do a double-take.

Think head-turning design meets smart strategy—your perfect vehicle for cruising in the fast lane.

So...whatcha waiting for??

Life's too short to not have your dream brand BE your dream brand!

—

Life's too short to not have your dream brand BE your dream brand! —

Mockup for the Website Tweaks to Double Your Conversions 5-day email challenge from Letters and Lines, aiming to enhance online engagement.
Testimonials

“I was initially feeling nervous and overwhelmed by everything that needed to be done before launching my website, but she made the process so fun and effortless. This experience has been incredibly empowering, and I highly recommend Jodi as your creative sidekick!

– NIKI PYM [NIKI PYM WELLNESS]

“Jodi truly listens to what her clients want with their designs + creates a vision that exceeds expectation.“

– JESSICA ELIZONDO [ELAIA WELLNESS]

“She really helped me nail down my target market and my overall brand. I am obsessed with everything she has made for me to utilize.”

– HANNAH DIBLING [SUSTAINABLE FAMILY WELLNESS]

“Let me tell you — it was some of the best money I have ever invested into my business. I get constant compliments on how beautiful our social media, branding and website are.”

– ALLY KROEKER [AISTHETIKOS WELLNESS]

“Jodi was very thorough on executing and communicating exactly how I wanted my brand to be represented.”

– NICOLE WIEBE [NINA AESTHETICS]

“Jodi immersed herself in my vision, is a holistic partner who believes in what I am creating, brings fresh thinking, + artfully elevates the brand to new heights.”

– AMY BANSAK [UNSCRIPTED STUDIO]

“She has a knack for understanding the bigger business vision and thinking of unique ways to bring it to life, and is a true gift for anyone wanting to build something epic.”

– ROBYN JAMES [SOULBRAND]

A satisfied customer typing on a laptop with coffee and a croissant beside her, sharing positive feedback on Letters and Lines services.
A laptop open on a kitchen table by the window, depicting a cozy workspace of a client reviewing their experience with Letters and Lines.

Between the Lines - Newsletter

LETTERS | LINES | LIFE

Ready to get your brand cruising? Buckle up and join the email crew for bi-weekly[ish] doses of ramblings, web, brand + design wisdom, and most likely a dad joke and eye-rolling pun from your girl! ✨

Come be part of the email crew!