Brand and Web Design for Purpose-Led Founders
Ditch the generic, and create a brand presence where you’re not just seen, you’re sought after.
Your starter (possibly DIY’d) brand got you here... but now it’s quietly holding you back.
It undersells the expertise you’ve spent years building and makes showing up feel like a chore instead of the confident power move it should be.
Let’s change that. It’s time for a standout presence that reflects your authority, magnetizes dream clients, and supports the growth you’re stepping into.
Are you stuck with a brand that no longer reflects your growth?
You’ve built an incredible business. Now your brand needs to match the caliber of what you deliver.
Call me your brand and web designer. Call me your creative sidekick. Call me your Design DJ, mapping the vibe, the visuals, and the route to your next era.
I turn scattered vision boards + not-quite-you websites into scroll-stopping brand systems that feel aligned, built to last, and ready to work as hard as you do.
Where you're not just seen, you're sought after.
Where you're not just seen, you're sought after.
Have you noticed how many brands are looking the same these days?
Blending in isn’t your brand’s future. Bold, unmistakable presence is.
I help you break away from the lookalikes and become the sought-after choice in your space.
Together, we’ll align strategic thinking with personality-packed design—so your brand doesn’t just look good, it works hard and shows up with intention (even when you’re off the clock).
Together, we’ll be like Fries + Ice Cream, Snoop + Martha, or Sweaters + Loafers – not afraid to shake things up to create a standout brand that feels uniquely you! (You won’t find any basic-b branding here.)
Realignment in Action
Latest client transformations that blend strategy, style, and serious results.
-
![brand design for small business podcast in Calgary]()
FOUNDER IN PROGRESS
Founder in Progress // Brand Identity + Merch Design
-
![Mini branding and fast-track to finish squarespace website Los Angeles]()
CIRCLES OF IMPACT
Circles of Impact // Brand Identity + Web Design
-
![brand design for medical aesthetics wellness brand calgary]()
EWÀ MEDICAL AESTHETICS
EWÀ Medical Aesthetics // Brand Identity, Social Media Package + Design Collateral
Your Brand and Web Design Creative Sidekick
Hey! I’m Jodi, your creative co-pilot, detail-obsessed overthinker, and purpose-driven designer. My passion lies in crafting the 'making-of'– the unseen strategy that brings your brand to life, especially for small businesses.
(And yes, I'm the kind of person who color-codes their closet and gets excited about perfectly aligned design grids… but that's exactly what makes me good at this!)
My zone of genius lies in bridging big-picture vision with precise execution—transforming misaligned brands into elevated, strategically built systems that reflect who you are now and support where you’re going next.
I love nerding out on the details and translating your vision into tangible brand visuals that reflect your style, weaving together all the invisible threads between your favorite Pinterest pins and your ultimate design goals.
Think head-turning design meets smart strategy → your perfect vehicle for cruising in the fast lane.
I’m ready when you are!
Foundational Custom Brand Identity
Road to Recognition: Your Brand’s Roadmap
If your current brand was a stepping stone, this is the realignment that gets you seen, remembered, and paid for the expertise you’ve spent years building.
We’ll create a cohesive brand system — rooted in strategy, full of personality, and designed to work wherever your business shows up. One that simplifies your marketing, amplifies your value, and frees you up to show up with confidence.
Because real results come when your presence reflects your power.
Purpose-Driven Web Design to Convert
Fast-Track to Finish: The 5-Day Squarespace + Showit Website Transformation
This isn’t just a cool site. It’s a strategic, conversion-minded digital home that makes your brand feel as elevated and intentional as the work you deliver.
Together, we’ll build a presence that speaks clearly, leads confidently, and feels like you — so it builds trust on autopilot and supports the lifestyle and momentum you’re working toward.
Get your time, edge, and energy back.
Your brand isn’t just a vibe, it’s a vehicle
Where Brand Alignment Finally Catches Up
01
Just because you can doesn’t mean you should.
You’ve DIY’d long enough. Now it’s about efficiency, elevation, and freeing up your time for the work only you can do. Working with a pro gives you a clear path, creative confidence, and a process that respects your energy and expertise. No burnout required.
02
ROI looks like recognition.
This is the kind of investment that shifts how people see and trust you. A strategic brand and website create instant credibility, not just for your audience, but for you, too. You’ll finally feel aligned with what you’re known for and where you're headed next.
03
Presence is power. (It’s giving main character energy.)
When your brand mirrors your caliber, you stop chasing and start attracting. With a strong system behind it, your presence qualifies the right people instantly — giving you more time to stay in your zone of genius and build the business you’re meant to lead.
word on the street
Between the Lines — Your Weekly Brand Accelerator
Dreaming of “that could be my brand!” moments?
Every Thursday get bite-sized, personality-packed emails with actionable design wisdom you can actually use, inspo to keep you dreaming big, and BTS adventures as a creative biz owner.
Think of it as coffee dates with your detail-obsessed friend who always has your back (and way too many dad jokes)!
Stop underselling your brilliance with a brand that’s behind.
The opportunities, the clients, the confidence — they’ve been waiting on a brand that actually reflects your caliber. Let’s build a presence that does the talking, makes the right people lean in, and gets you back to doing what you do best.
