Brand and Web Designer for Service Providers, coaches + Creatives

Ditch the generic, and design a brand that gets you noticed.
No more hiding in the slow lane.

Call me a brand and website designer for established small business owners, call me a creative sidekick, call me your Design DJ mapping the perfect route for your brand’s journey… just don’t call me a designer without direction.

(Cuz if there’s one thing I’m NOT? It’s out of ideas!)

Are you stuck with a DIY brand that doesn’t reflect your growth?

You've built an amazing business; now it's time to drive it forward with a brand that commands attention.

I’m here to help you shift from "starter-brand" energy to a bold, magnetic presence—one that is authentic, commands respect, and makes the journey as enjoyable as a joyride with your favorite playlist.

Have you noticed how many brands are looking the same these days?

Same—so no more hiding in the shadows!

I’m here to help you break away from the pack and establish yourself as an expert leader in your market. To do this, we need to align strategic thinking and sound design principles with your business goals and throw in a dash of personality. (Because everything should have a purpose.) 

Together, we’ll be like Fries + Ice Cream, Snoop + Martha, or Sweaters + Loafers—not afraid to shake things up to create a standout brand that feels uniquely you! (You won’t find any basic-b branding here.)

I'm here to help you break away from the pack and establish yourself as an expert leader in your market

I'm here to help you break away from the pack and establish yourself as an expert leader in your market —

Check Out My Latest Client Work

Your Brand and Web Design Creative Sidekick

Hey! I’m Jodi, your creative co-pilot, detail-obsessed overthinker, and purpose-driven designer. My passion lies in crafting the 'making-of'—the unseen strategy that brings your brand to life, especially for small businesses.

(And yes, I'm the kind of person who color-codes their closet and gets excited about perfectly aligned design grids - but that's exactly what makes me good at this!)

With over eight years working in advertising + more in design, I’ve gained a knack for seeing the bigger picture, but my heart’s passion is helping small business owners eager to break free from the bland and transform their brands and websites into something that makes their audience do a double-take.

I love nerding out on the details and translating your vision into tangible brand visuals that reflect your style, weaving together all the invisible threads between your favorite Pinterest pins and your ultimate design goals. 

Think head-turning design meets smart strategy—your perfect vehicle for cruising in the fast lane.

I’m ready when you are!

wo girls by the water, one spraying fragrance on her hand, representing the Road to Recognition in brand identity development.
How we can work together

Magnetic Brand Identity Design

Road to Recognition: Your Brand’s Roadmap

Craft a standout brand identity that not only differentiates you from the competition but also attracts high-value clients and fuels your growth. With the right strategy behind it, you’ll have a system that eases your marketing, messaging, and content creation—making the process actually enjoyable and purposeful.

A laptop on the edge of a desk beside a green chair, illustrating the Fast-Track to Finish: The 5-Day Squarespace Website Transformation service by Letters and Lines.

PURPOSE-DRIVEN WEB DESIGN

Fast-Track to Finish: The 5-Day Squarespace Website Transformation

Transform your outdated website into a stunning Squarespace destination in just five days—while your website works hard to bring in revenue. We’ll create a site that captures your essence and converts visitors into loyal customers, giving you the freedom to explore the latest hotspots and really enjoy that balanced life.

Fueling your brand’s transformation

Shift Your Brand’s Potential into Drive

01


Is your brand evolving with you in the fast lane, or are you getting left in the dust?

Whether you are just starting out or already disrupting your industry, I can help you enhance your brand so that you become that “cool kid on the block” everyone is talking about.

We’ll craft a brand that stands the test of time and grows with you, leaving fleeting trends in the dust! (Say “SEE-YAAA” to the latest Pinterest trends!).

02


Is your online presence rooted in strategy?

As a visionary paving a new road (one that didn’t come with a branding crash course), you need a strategic co-pilot in your corner. I got you!

Together, we’ll put the countless hours you’ve spent honing your craft and building your business into purpose-driven choices that shape your brand identity and website design.

03


Is your brand genuinely standing out?

Trying to decide how to set yourself apart from the other shades of the same color is overwhelming.

Luckily, as your brand expert, I’m here to fuel your journey with the secret ingredients: a strategic identity, purpose-driven design combined with your personality, plus a few extra goodies to keep the energy flowing on your ultimate branding journey!

Rotating GIF showcasing logos designed by Letters and Lines, highlighting branding expertise.
A woman applying face cream, featuring the EWA Medical Aesthetics logo designed by Letters and Lines, showcasing brand identity.
Social media templates designed for NINA Aesthetics by Letters and Lines, demonstrating effective branding strategies.

Between the Lines Newsletter — Your Weekly Brand Accelerator

Are you a driven business owner who dreams of ‘that could be my brand!’ moments?

Join me for weekly ramblings every Thursday packed with actionable design wisdom you can actually use to level up your brand [without the endless YouTube tutorials], fresh inspiration to keep you dreaming bigger, and a lil behind-the-scenes adventures of a creative entrepreneur

Think of it as coffee dates with your detail-obsessed creative friend who always has your back [and probably too many puns + dad jokes]!

No more DIY detours. It’s time to break free from the ordinary and create a professional, personality-packed brand that truly reflects who you are.

Let’s kick those outdated vibes to the curb and transform your brand’s identity into something magnetic and memorable. Your amazing business deserves a brand that turns heads and fuels your growth!