
Meet Your Creative SIdeKick
Strategic brand and website designer for ambitious small business owners who have outgrown their current DIY brand.
Here's the thing—while my eight plus years in advertising taught me to think strategically and see the bigger picture, my heart beats fastest when helping small business owners break free from the bland.
Why? Because small businesses are built on passion, fuelled by purpose and heart and shaped by real humans who dare to dream bigger.
I live for transforming brands and websites into something that makes audiences do a double-take (in the best way possible).
So, call me, maybe?
Behind every Head-Turner is a Detail-Obsessed, Overthinking Designer
Oh hey there, I’m her! I’m Jodi, Your future sidekick.
I’m not going to lie, guys, I’ve been racking my brain trying to think of how to tell you why I'm cool and different, but in typical Jodi fashion, I'm...
…overthinking (I know you get it, right?!) — so, I'm gonna break all the rule + just give you a list of my strengths when it comes to branding + website design:
🕵🏻♀️ Creative interpreter who maintains authenticity
💙 Agency background with small business heart
🧐 Detail-obsessed but makes the process effortless
🌱 Creates scalable, strategic designs
🪩 Genuinely invested in client success
🛼 Values playful collaboration
And some that are just me, the girl-behind-the-screen (most likely in a crewneck and high bun):
⟢ I consider awkwardness part of my charm
⟢ I’m obsessed with graphic sweaters, Ts + sneakers
⟢ I have zero willpower when it comes to candy. No, I’m not planning on developing any willpower, either.
⟢ Lover of rhyming + alliteration, puns and dad jokes
⟢ Member of the Overthinkers Club
⟢ Claude AI tells me I’m friendly yet professional—with a cool cousin alter ego who tells it straight but always has your back 😎
I’m a big “behind-the-scenes” guy
Obsessed with what it takes to make the thing. A how-to video, how a cocktail is crafted, a “making-of” documentary, endless hours of watching cookies being iced… Sign. Me. Up. I love seeing the inner workings that bring the big picture to life.
And if you’re wondering, “Umm, Jodi, what does that have to do with branding + web design?” Well, over the last decade, I’ve learned the importance of crafting a brand (what people see) based on the behind-the-scenes (what people don’t see).
Any designer can make things pretty, but truly iconic branding needs both spirit and strategy.
As a creative sidekick, I look at your brand as a big, beautiful, cohesive story. (Like a capsule wardrobe, but for your brand.) Together, we'll start with your brand strategy, then we'll tackle your visuals brand identity, and then we'll turn up the volume on your expertise – creating scroll-stopping touchpoints that blend strategic design with those 'that's so me!' moments your dream clients can't resist.
Every step of the way I will be your behind-the-scenes guru, your lil co-pilot, your pun-giving pal. Branding, web design, photoshoots, social content (hello social pieces that you can plug and play), and more.
Whatever your brand needs to level up, I’ve got you covered!
I’m a generator, who never wants to be the center of attention, but I always want to be your favorite.
That's exactly why being a designer is my perfect role (which is fantastic news for you). While you're in the driver's seat stealing the spotlight, I'll be your trusty navigator and creative co-pilot, mapping out the route to that head-turning brand you've been dreaming of.
I believe that standing out doesn't mean losing your soul, and scaling up doesn't require blending in. That's why I've crafted an approach that's equal parts strategy and creativity, with a healthy dose of "let's make this fun" thrown in for good measure.
Think of me as your behind-the-scenes guy – cranking up the tunes, catching all the details, geeking out over perfect color palettes, and maybe getting a little too excited when we find that perfect piece that ties it all together!
Because nothing beats seeing you cruise confidently in a brand that's totally, unmistakably YOU.
I'm here to help you break away from the pack and establish yourself as an expert leader in your market
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I'm here to help you break away from the pack and establish yourself as an expert leader in your market —

My Mission for the Studio
To help driven small business owners by being their detail-obsessed creative sidekick, translating their unique vision into strategic, head-turning design with a streamlined done-with-you system that keeps communication clear and delivers results in weeks, not months.

Choose Your Route to Brand Success
01
Squarespace Website
Fast-Track to Finish: The 5-Day Website Transformation
Transform your online presence into a stunning, high-converting website in just five days. Because you've got places to be and dream clients to meet.
TRANSFORM YOUR SITE
02
Tips + Insights
The Blog
Your go-to guide for actionable tips and behind-the-scenes insights to help your brand work smarter (not harder), while you live your best life.
READ ON
03
For the Diy-ers
Squarespace Website Templates
Just starting your journey? These aren't your basic templates—they're strategic designs packed with step-by-step guides. Like having a designer in your pocket.
SHOP WEB TEMPLATES
