
Meet Your Creative SIdeKick
Helping driven, small businesses whoβve outgrown their current DIY brand, create an authentic presence to show up confidently and drive growth.
Here's the thingβwhile my eight plus years in advertising taught me to think strategically and see the bigger picture. But my heart beats fastest when helping small business owners break free from the bland with their brand and website design.
Why? Because small businesses are built on passion, fuelled by purpose and heart and shaped by real humans who dare to dream bigger.
I live for transforming brands and websites into something that makes audiences do a double-take (in the best way possible).
Behind every head-turner is a detail-obsessed, overthinking designer.
Oh hey there, Iβm her! Iβm Jodi, Your future sidekick.
Iβm not going to lie to you, Iβve been racking my brain trying to think of how to tell you why I'm cool and different, but in typical Jodi fashion, I'm...
β¦overthinking (I know you get it, right?!) β so, I'm gonna break all the rule + just give you a list of my strengths when it comes to branding + website design:
π΅π»ββοΈ Creative interpreter who maintains authenticity
π Agency background with small business heart
π§ Detail-obsessed but makes the process effortless
π± Creates scalable, strategic designs
βπͺ© Genuinely invested in client success
βπΌ Values playful collaboration
And some that are just me, the girl-behind-the-screen (most likely in a crewneck and high bun):
β’ I consider awkwardness part of my charm
β’ Iβm obsessed with graphic sweaters, Ts + sneakers
β’ I have zero willpower when it comes to candy. No, Iβm not planning on developing any willpower, either.
β’ Lover of rhyming + alliteration, puns and dad jokes
β’ Member of the Overthinkers Club
β’ Claude AI tells me Iβm friendly yet professionalβwith a cool cousin alter ego who tells it straight but always has your back π
Iβm a big βbehind-the-scenesβ guy
Obsessed with what it takes to make the thing. A how-to video, how a cocktail is crafted, a βmaking-ofβ documentary, endless hours of watching cookies being icedβ¦ Sign. Me. Up. I love seeing the inner workings that bring the big picture to life.
And if youβre wondering, βUmm, Jodi, what does that have to do with branding + web design?β Well, over the last decade, Iβve learned the importance of crafting a brand (what people see) based on the behind-the-scenes (what people donβt see).
Any designer can make things pretty, but truly iconic branding needs both spirit and strategy.
As a creative sidekick, I look at your brand as a big, beautiful, cohesive story. (Like a capsule wardrobe, but for your brand.) Together, we'll start with your brand strategy, then we'll tackle your visuals brand identity, and then we'll turn up the volume on your expertise β creating scroll-stopping touchpoints that blend strategic design with those 'that's so me!' moments your dream clients can't resist.
Every step of the way I will be your behind-the-scenes guru, your lil co-pilot, your pun-giving pal. Branding, web design, photoshoots, social content (hello social pieces that you can plug and play), and more.
Whatever your brand needs to level up, Iβve got you covered!
Iβm a generator who never want to be the center of attention, but I always want to be your favorite.
That's exactly why being a designer is my perfect role (which is fantastic news for you). While you're in the driver's seat stealing the spotlight, I'll be your trusty navigator and creative co-pilot, mapping out the route to that head-turning brand you've been dreaming of.
I believe that standing out doesn't mean losing your soul, and scaling up doesn't require blending in. That's why I've crafted an approach that's equal parts strategy and creativity, with a healthy dose of "let's make this fun" thrown in for good measure.
Think of me as your brand DJβcranking up the tunes, catching all the details, geeking out over perfect color palettes, and maybe getting a little too excited when we find that perfect piece that ties it all together!
Because nothing beats seeing you cruise confidently into a brand that's totally, unmistakably YOU.
Break away from the pack as an established leader
β
Break away from the pack as an established leader β

My Mission For the Studio
To help driven small business owners by being their detail-obsessed creative sidekick, translating their unique vision into strategic, head-turning design with a streamlined done-with-you system that keeps communication clear and delivers results in weeks, not months.

Choose Your Route to Brand Success
01
Brand alignment check
You know somethingβs off with your brandβbut you canβt quite name it.
Itβs like getting a personalized map that shows exactly where the detours and scenic routes are on your brand journeyβno more driving in circles wondering why you keep missing your destination!
get back on track
02
Squarespace Website
Fast-Track to Finish: The 5-Day Website Transformation
Transform your online presence into a stunning, high-converting website in just five days. Because you've got places to be and dream clients to meet.
TRANSFORM YOUR SITE
03
Tips + Insights
The Blog
Your go-to guide for actionable tips and behind-the-scenes insights to help your brand work smarter (not harder), while you live your best life.
READ ON
