Route to Recognition: Your Brand Roadmap

Outpace the competition with a distinctive brand identity that sets you apart, attracts high-value clients and fuels your growth.

You've worked hard to build your business, but your current branding isn't keeping pace. Route to Recognition helps you design a strategically planned, visually stunning, and uniquely personal brand identity.

Helping service providers and coaches reach their brand destination

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Helping service providers and coaches reach their brand destination |

Some of Our Fav Brands We’ve Created

Let’s be honest…you're ready for a change, but unsure where to start. You know your business deserves a brand that reflects your expertise, attracts dream clients, and allows you to confidently charge what you’re worth.

You're ready to move beyond inconsistent messaging and DIY solutions.

Is This Sounding Familiar?

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Your inbox is quiet with nothing but crickets because your mismatched marketing materials aren't attracting the right clients.

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That DIY branding keeps your prices low and prevents you from commanding the income your expertise deserve.

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Your inconsistent branding—different logos, colors, and messaging across platforms—makes you blend in, not stand out, and keeps you stuck in the slow lane.

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You rely solely on a logo for brand recognition, leaving you missing key elements of a complete brand identity that fuels your growth.

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You're hesitant to invest in professional branding, fearing it's an unnecessary expense

But what if you could stop spinning your wheels and reclaim your brand's power?

After Route to Recognition, you will have a strategically crafted brand that reflects your worth and positions you as an authority in your field.

Gone are the days of uncertainty and inconsistency; instead, you’ll showcase a brand narrative that attracts your dream clients and empowers you to charge what you’re worth.

Imagine this

A complete brand identity so good, it practically sells itself! More dream clients, higher prices, effortlessly built credibility, marketing is a breeze, and the freedom to focus on what you love. You’ve arrived at your dream Brand Destination.

Client branding Road Trip Stories

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When I was starting my business, I knew I needed a solid foundation, but I struggled to define my target market and what made me different.

Now, I have a clear brand identity with vibrant colors, a custom logo, and a stunning website that attracted over 3,000 visitors within the first two months!

With Jodi's guidance, I gained the confidence and tools to promote my business, which has led to new clients, a meal plan subscription, and even the expansion into a physical office space within my first year. I am beyond thrilled with the branding package that she put together!

Hannah — Sustainable Family Wellness

Why Road to Recognition?

You don't need a brand that's holding you back; you need a brand that reflects who you’ve become, speaks directly to your dream clients, and drives your business forward.

This is the difference between your ideal client choosing you or the other guys. So, let’s shift gears and create your dream brand destination that truly stands out from the competition!

Time to reach your dream brand destination

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Claim Your Limited Spot

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Time to reach your dream brand destination — Claim Your Limited Spot —

Take the Scenic Route to Your Dream Brand: A Strategy-First Branding Experience for Small Business Leaders

Stop settling for less! You deserve a brand that resonates for years to come.

One that authentically reflects who you are and attracts your dream clients. Together, we’ll create a cohesive brand identity that captures your unique story. My strategic approach provides everything you need to stand out and confidently scale your business. Let’s build a brand that accelerates you into the fast lane of success!

It’s time to say goodbye to those fly-by-night logos that fade away faster than the latest TikTok dance trends.

Your brand’s roadmap — 2 Ways

Your Journey to Brand Recognition

Route 11: Branding Pit Stop
[Mini Brand Pkg]

→ Branding questionnaire that shares all the juicy details about your business, its vision, and your ideal client. This is where we map out our journey!

→ 60-min Briefing Call to review and fine-tune your brand vision

→ Notion Project Portal that will house all of communication, presentations, and feedback

→ Brand Strategy: Purpose, Target Audience, Mission and Values

→ A creative direction that defines the brand’s identity through strategic choices rooted in its story, voice, design, values, and vibe.

→ Mini Brand Identity: 3 custom logos [1 main logo + 2 sub logos], a curated collection of fonts, a strategic combination of colors, and imagery direction

→ Mini Brand Style Guide that gives a clear plan for HOW and HOW NOT to use your new branding

→ Launch Graphics to help launch your new brand on your socials

Route 22: The Ultimate Brand Adventure
[Full Brand Pkg]

→ Branding questionnaire that shares all the juicy details about your business, its vision, and your ideal client. This is where we map out our journey!

→ Brand Strategy: Purpose, Target Audience, Mission and Values

→ 30+ page Brand Guidelines Book that gives a clear plan for HOW and HOW NOT to use your new branding

→ 60-min Briefing + Creative Direction Consultation Call to review and fine-tune your brand vision

→ 2 Creative Direction Concepts with mockups for easy visualization

→ 5 Canva Social Media templates

→ Notion Project Portal that will house all of communication, presentations, and feedback

→ Full Brand Identity: Logo suite [~6 logos], a strategic collection of fonts, a custom combination of colors, and imagery direction

→ Launch Graphics to help launch your new brand on your socials

Get Your Brand Out of the Slow Lane — Claim Your Spot

Booking for January + February 2025

→ 1:1 Consultation, Brand Strategy

→ 1 Creative Direction Concept

→ 3 Logos, Custom Type Pairing + Strategic Color Palette

→ Mini Brand Guidelines Booklet

→ Launch Graphics

Route 11: Branding Pit Stop [Mini Brand Pkg]

$2750 CDN
Payment Plans Available

→ 1:1 Consultation, Brand Strategy

→ 2 Creative Direction Concepts

→ Full Logo Suite [6 logos], Custom Type Pairing + Strategic Color Palette

→ 30+ Page Brand Guidelines Book

→ Launch Graphics

→ 5 Canva Social Templates

Route 22: The Ultimate Brand Adventure
[Full Brand Pkg]

$5550 CDN
Price go up in Jan 2025
Payment Plans Available

Want to hit the road with both a stunning brand and a website? Bundle them together for a sweet savings—click to learn more about our Fast-Track to Finish web service or reach out if you have any questions!

About Your Sidekick

Hey! I’m Jodi. Two-parts creative and one-part rebel with a collaborative spirit.

I’m driven by the art of crafting hidden strategies that transform a concept into a vibrant brand. Over the past eight years, I’ve been mastering this method as a designer and creative director.

Through Route to Recognition, I’ll help you leave behind the outdated and steer toward a brand identity that captures who you really are and connects with your dream clients.

Together, we’ll map out a strategy that not only showcases your unique story but also sets you up for success on your journey ahead.

It’s time to buckle up!

With Route to Recognition, you will…

Ditch the endless detours of inconsistent branding

and create a brand that sets you on the fast track to recognition, instantly setting you apart from the competition.

Stop wasting time and energy on inconsistent marketing

that doesn’t communicate your unique expertise and start attracting your dream clients. Getting your time back!

Invest in a brand that's built to last,

ensuring your business continues to thrive and attract high-value clients for years down the road.

Finally gain the confidence to charge what you're worth,

knowing your brand clearly communicates your expertise and attracts high-paying clients who value your unique skills.

More Branding Stories

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The new branding has truly transformed my presence!

Before, I often felt stuck on Instagram and struggled to generate content ideas. Now, with a brand that feels completely aligned with who I am, I’m consistently showing up, and I’m seeing steady traffic to my website from around the world.

I've noticed increases in followers and newsletter sign-ups, and I recently had 43 people sign up for my 5-day Sugar-Free Challenge—an unexpected but amazing turnout!

Friends and family keep telling me how beautiful and “me” my brand is, and I’m excited to keep building momentum while I navigate the online world.”

Niki Pym — Niki Pym Wellness

Your Brand Transformation:
A 3-Part Journey to Recognition

01 - Setting the Course [Getting Your Brand Ready]

First, share your brand story with us! You'll complete a branding questionnaire to outline your brand strategy, defining your unique vision and creative direction. This will help us map out the ideal path for your brand's success. Then, we'll hop on a quick call to review everything and ensure we're perfectly aligned.

02 - Exploring the Options [Finding Your Perfect Brand Roadmap]

Now for the fun part! Based on your questionnaire and our call, you'll receive two unique creative directions and a draft of your comprehensive brand strategy. You’ll select your favorite direction, and I’ll develop a fully customized brand identity, complete with mockups. This is where your dream brand takes shape.

03 - Destination: Confidence [Launching Your Brand]

Let's finalize your brand assets! You'll receive a 30+ page Brand Guidelines book, and your final assets so you are ready to hit the road with confidence. We'll also create social launch graphics to make your unveiling a success and start attracting dream clients right away. You're ready to hit the road!

FAQS

  • On average, the brand identity design process takes about 4-6 weeks; from onboarding to handoff. The timing will depend on the complexity and deliverables of the project.

  • 100%! I understand this is a big investment into your business. I’m here to help, not add more stress! Payment plans will be discussed on our discovery call.

  • I work with smaller service or product-based brands that are growing and are ready to move from the DIY branding they’ve had for a few years, as well as companies that are starting out and want to have purposeful branding off the starting line.

  • Brand identity combines all the perceivable elements that represent your brand, such as your logo, design elements, tone of voice, colors + type choices.

    Branding, on the other hand, is the amalgamation of the pieces that shape your brand’s perception to a consumer, including your messaging pillars and the client’s experience.

  • Before I jump into the design, there is an extensive questionnaire that helps us understand your brand’s ideal client, values, goals, and more. From there, I research what is currently in the market and create a creative direction that helps you stand out in a sea of sameness.

  • Yes! Our brand identity package includes all the assets needed for both print + digital mediums. I’ll even pass along a cheat sheet of what files you’ll need for specific mediums.

  • Ah, yes! Those finer details. Here are a handful of things NOT included in the pricing:

    • Additional revision rounds

    • Font licenses

    • Copywriting

    • Brand Photography and Image Sourcing

    • + a few more.

      Ask if you have more questions!

  • I have answers. Email me at hey@lettersandlines.co or schedule a free call!

Don't let outdated branding hold you back any longer. Attract dream clients, command premium prices, and transform your business—all without wasting precious time on DIY solutions. It’s time for a brand that's authentically you.