Purpose-driven BRAND IDENTITY FOR SMALL BUSINESSES
You've outgrown the sea of sameness, and your brand should reflect that.
It's time to trade in that outdated DIY brand for something that turns heads and commands premium prices. A distinctive brand identity that sets you apart from the cookie-cutter crowd and attracts high-value clients who are ready to invest. Your route to recognition? A bold, strategic brand identity.
Is Your Business Still Running on Starter-Brand Energy?
Think of your brand as the first car you ever owned. It got you where you needed to go, but it's starting to show its age. You bootstrapped and made it work with duct tape and sheer willpower, but now?
Those Pinterest-inspired quick fixes and mismatched Canva visuals are like trying to pass a sports car in a hand-me-down sedan—it's holding you back from commanding the prices you deserve and attracting those dream clients you know you're ready for.
Your revamped brand should be a leveled-up showstopper,
like a custom-painted masterpiece that commands attention and respect. It's not just about looking good; it's about showcasing the magnetic, authentic leader you've become and creating a brand that continues to evolve with you.
Helping service providers, coaches and creatives reach their brand destination with purpose-driven brands that turn heads
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Helping service providers, coaches and creatives reach their brand destination with purpose-driven brands that turn heads —
Show-Stopping Brand Transformations
Your Brand Should Be Your Business's Best Asset, Not Its Biggest Headache
You've built something amazing—but your brand identity? It's like that old car GPS still trying to "recalculate" while everyone else is using the latest tech. You're doing incredible work, hitting major milestones, but your brand, your strategy (you might not even have one?), your look, and your messaging… are stuck in the slow lane.
Here's some real talk about where you're at:
⟢ That gorgeous Instagram grid you work so hard on? It's leading to radio silence in your inbox because your mismatched brand elements aren't giving off that "premium service" energy your expertise deserves.
⟢ You find yourself hesitating to raise your prices, even though you're way more experienced than when you started. (Spoiler: Your outdated DIY brand is the backseat driver holding you back from commanding premium rates.)
⟢ Different fonts here, random colors there, and don't even get started on the three variations of your logo floating around. Your brand consistency is like a road trip without a map—scenic, but definitely not getting you to your destination efficiently.
⟢ The thought of showing up to industry events or being featured on your dream podcast? It sends you into a spiral of "but my brand isn't ready" anxiety. (Even though your services are absolutely ready for the spotlight.)
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The new branding has truly transformed my presence!
Before, I often felt stuck on Instagram and struggled to generate content ideas. Now, with a brand that feels completely aligned with who I am, I’m consistently showing up, and I’m seeing steady traffic to my website from around the world.
I've noticed increases in followers and newsletter sign-ups, and I recently had 43 people sign up for my 5-day Sugar-Free Challenge—an unexpected but amazing turnout!
Friends and family keep telling me how beautiful and “me” my brand is, and I’m excited to keep building momentum while I navigate the online world.”
Niki Pym — Niki Pym Wellness
And here’s what you’re really after…
A brand that works in auto-drive while you cruise, giving you the freedom to focus on what you love.
✓ Attracting ideal clients on autopilot while you're creating memories with family
✓ Having a clear, consistent message that resonates across all platforms—no more second-guessing your Instagram captions or email tone
✓ Feeling confident in your pricing because your brand naturally tells the story of your expertise
✓ Making quick decisions about marketing because your brand strategy has already laid the groundwork
✓ Showing up authentically in your market because every element of your brand was purposefully chosen to reflect your unique value
The result? A brand that's more than just surface-level pretty—it's strategically crafted to be your 24/7 marketing powerhouse, attracting your ideal clients and creating genuine connections while you focus on what matters most.
What would you do with the extra brain space if you could stop spinning your wheels and reclaim your brand's power?
It’s time to create. your brand’s new roadmaP.
Choose Your Route to Brand Recognition
Mini Brand Identity
The Brand Pit Stop
Starting at $2750 CAD*
Timeline ~4 Weeks
→ 1:1 Strategy Consultation
→ Brand Strategy Foundation
→ 3-Logo Identity System
→ Strategic Color + Type Suite
→ Mini Brand Guidelines
→ Launch Graphics
Essential brand foundations for small businesses ready to level up
Full Brand Identity
The Brand Expedition
Starting at $5775 CAD*
Timeline ~4-6 Weeks
→ Extended Strategy & Creative Direction
→ Complete Brand Strategy
→ Full Logo Suite (6 Variations)
→ Comprehensive Visual System
→ 30+ Page Brand Guidelines
→ 5 Canva Social Templates
→ Launch Graphics
Comprehensive brand experience for lasting market impact
*Payment Plans Available
Why Offer Two Routes?
Not every journey needs the same vehicle. The Brand Pitstop gets you moving with strategic essentials, while The Brand Expedition gives you the full branding elements. Both get you to your destination—just with different levels of amenities along the way.
Want to discuss which route is right for your journey? Let's chat about where you want to go.
Two destinations, one trip
Want to hit the road with both a stunning brand AND a website?
When you bundle both services together, you’ll not only save money but keep the momentum flowing. We’ll keep that transformation energy flowing seamlessly from brand to web—no need to hit pause once you’re already in the fast lane. Plus, you’ll get priority booking dates to kickstart your journey sooner.
Because why slow down when success is calling?
Bundle 01 ⟢ The Pit Stop Bundle
$7775 CAD (Save $550)
Bundle 02 ⟢ The Expedition Bundle
$10,000 CAD (Save $1325)
MEET YOUR BRAND NAVIGATOR, CREATIVE CO-PILOT + PLAYLIST CURATOR
Hey! I'm Jodi—your detail-obsessed co-pilot who's equally passionate about strategic brand foundations and perfectly curated road trip snacks.
(Yes, I'm that person who organizes their Spotify playlists by mood AND color-codes their closet—but that attention to detail is exactly what makes me great at crafting strategic brands!)
Over the last decade, I've learned that great branding is like the perfect playlist—it's not just about the individual songs, but how they flow together to create an unforgettable experience.
My sweet spot? Taking all those scattered Pinterest inspiration pins and random brand ideas keeping you up at night, and weaving them into a cohesive, strategic brand that makes your audience do a double-take.
Think of me as your behind-the-scenes brand DJ, mixing together your unique value proposition, personality, and goals into a brand identity that hits all the right notes.
My superpower? Translating your vision into an authentic, strategic brand that works harder than your dry shampoo on day 4—no cookie-cutter solutions or basic templates here!
So, if you’re ready to turn up the volume on your brand, I’ll bring the fun.
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When I was starting my business, I knew I needed a solid foundation, but I struggled to define my target market and what made me different.
Now, I have a clear brand identity with vibrant colors, a custom logo, and a stunning website that attracted over 3,000 visitors within the first two months!
With Jodi's guidance, I gained the confidence and tools to promote my business, which has led to new clients, a meal plan subscription, and even the expansion into a physical office space within my first year. I am beyond thrilled with the branding package that she put together!”
Hannah — Sustainable Family Wellness
LIKE SNOOP + MARTHA: BREAKING RULES, MAKING MAGIC
We'd Make a Sweet Travel Duo on the Route to Recognition If You...
Have outgrown the DIY approach
and are ready for a bold, magnetic brand presence that turns heads (not just your mom’s book club)
Value the journey as much as the destination,
knowing that thoughtful brand strategy keeps your audience's attention long after that first double-take
Are ready to break free from cookie-cutter branding
+ create something authentically you (finding the sweet intersection between your personality + your ideal audience)
Are focused on growth
and ready to position yourself as the go-to choice in your industry (cue the not-so-humble brags)
Want to stop apologizing
for your brand and start commanding premium prices
Know that investing in a purpose-driven brand foundation
isn't just an expense—it's the engine that powers your business growth for years to come
Get excited about having a brand that works as hard as you do
(while you actually enjoy that work-life balance you've been dreaming of)
Your Brand's New Roadmap Will Lead You To…
⟢ A magnetic presence that attracts aligned clients while you're living your best life
⟢ Clear, strategic guidelines that make content creation feel like cruise control
⟢ The confidence to own your worth and attract clients who value your expertise
⟢ A head-turning brand that has your competition taking notes
We're not just creating a brand—we're mapping the route to your business's next level.
(No blending in with traffic allowed on this ride.)
In other words: We're upgrading your brand from starter mode to industry icon—like turning your playlist from background noise to chart-topping hits. We'll mix unexpected elements that create the perfect harmony between strategy and personality (serving up exactly what your audience didn't even know they needed).
Your Brand Transformation:
A 3-Part Journey to Recognition
FAQS
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On average, the brand identity design process takes about 4-6 weeks; from onboarding to handoff. The timing will depend on the complexity and deliverables of the project.
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100%! I understand this is a big investment into your business. I’m here to help, not add more stress! Payment plans will be discussed on our discovery call.
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I work with smaller service or product-based brands that are growing and are ready to move from the DIY branding they’ve had for a few years, as well as companies that are starting out and want to have purposeful branding off the starting line.
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Brand identity combines all the perceivable elements that represent your brand, such as your logo, design elements, tone of voice, colors + type choices.
Branding, on the other hand, is the amalgamation of the pieces that shape your brand’s perception to a consumer, including your messaging pillars and the client’s experience.
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Before I jump into the design, there is an extensive questionnaire that helps us understand your brand’s ideal client, values, goals, and more. From there, I research what is currently in the market and create a creative direction that helps you stand out in a sea of sameness.
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Yes! Our brand identity package includes all the assets needed for both print + digital mediums. I’ll even pass along a cheat sheet of what files you’ll need for specific mediums.
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Ah, yes! Those finer details. Here are a handful of things NOT included in the pricing:
Additional revision rounds
Font licenses
Copywriting
Brand Photography and Image Sourcing
+ a few more.
Ask if you have more questions!
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I have answers. Email me at hey@lettersandlines.co or schedule a free call!
Imagine this: A complete brand identity so good, it practically sells itself!
Get your brand out of the slow lane—time to make some moves. As an established small business owner, you've outgrown that DIY brand. Time for a brand that is giving.
More dream clients, higher prices, effortlessly-built credibility, marketing is a breeze, and the freedom to focus on what you love.
Don't let another day pass with a brand that's holding you back from reaching your destination.
