RESOURCES
Is Your Brand Passing the Recognition Test?
Take the guesswork out of brand building. This free comprehensive brand consistency checklist shows you how to create a consistent presence that turns casual browsers into loyal fans.
What Does It Take for Your Website to Start Seeing Conversions
Join this 5-day email challenge for quick, strategic tweaks that get more leads saying "yes!" You'll get daily tasks [30 minutes or less!] packed with the exact strategies I use to help clients double their conversions.
Unlock Website Success + Master Your Content Strategy
The content of your website is important! Before you head into the design phase, you need to have a solid plan mapped out to help you see the full picture. This simple but super useful Website Content Planner was created to help you gather all of your content and will give us the full picture of what you are after.
Discover Your Brand's Ideal Client
+ Unveil Your Perfect Audience
Say hello to your golden ticket to effortlessly attracting dream clients! Wave goodbye to guesswork and say hi to a marketing strategy that clicks, branding that’s pure magic and a tribe that’s totally on board.
Dive into the captivating world of understanding + magnetizing your people.
Time to Give Your Brand
a Recognizable Personality
If your brand was a person, who would it be? Would it speak to your ideal client? Every brand should have its own personality to set it apart while also making it credible.
Unlock the secret to brand success with this Brand Personality Checklist. Pick your top 5 words and consider how to infuse them into your brand.
Score all A’s for Your Brand + Elevate Your Cohesive Branding Game!
It’s always good to check in a few times a year on how your brand is doing overall. I’ve created a handy list for you to give yourself a grade.
The goal is always to keep a memorable brand presence that helps build trust and loyalty with your clients. This could be the difference between them choosing your competitor over you. Yikes!
Between the Lines Newsletter — Your Weekly Brand Accelerator
Are you a driven business owner who dreams of ‘that could be my brand!’ moments?
Join the newsletter crew for weekly ramblings every Thursday packed with behind-the-scenes adventures of a creative entrepreneur, actionable design wisdom you can actually use to level up your brand [without the endless YouTube tutorials], and fresh inspiration to keep you dreaming bigger.
Think of it as coffee dates with your detail-obsessed creative friend who always has your back [and probably too many puns + dad jokes]!
SMALL BUSINESS TOOLS I CAN’T LIVE WITHOUT
Dubsado
My go-to Client Relations Management software. Keeps all my workflows sleek and streamed: leads, contracts, invoices, forms, etc.
Notion
One house to keep my thoughts, planning, project portals and all client communication, presentations, and so much more during projects. Basically, it’s a multi-tasking wizard.
Contracts Market
My go-to source for website privacy policies + terms and conditions, as well as a variety of different business types in the Canadian and US markets. Lawyer-drafter contracts to cover you and your small business while saving money. FYI, you shouldn’t be running your business without contracts!
*These links are affiliated
follow along @lettersandlines.co
follow along @lettersandlines.co
About Your Sidekick
Hey! I’m Jodi. Two-parts creative and one-part rebel with a collaborative spirit.
My passion is crafting the 'making-of'—the unseen strategy that brings a brand to life. As a designer and creative director, I've spent over eight years perfecting this approach.
Together, we'll build a brand + website that actually represents who you are, combining head-turning design with smart strategy—your perfect vehicle for cruising in the fast lane.
So...whatcha waiting for??
