How to Keep Brand Consistency on Instagram

Instagram isn't just another social platform that you need to post on to be seen as a small business owner. It's a powerful brand touchpoint where potential clients decide in seconds whether to keep scrolling or stop and engage.

Every story, post, and reel is making an impression, whether you're strategically planning it or not. The difference between random content and a consistently branded presence? Recognition that turns your brand from noise to a trusted source for your ideal audience.

Why Brand Consistency Matters on Instagram

Before I get all jargony on you, a touchpoint is any moment where a potential client interacts with your brand—from your website to your Instagram Stories to your email signature.

Brand consistency across these touchpoints makes your business instantly recognizable. The data from a study at Lucidpress backs this up: consistent brands are 3x more likely to be recognized and can boost revenue by up to 23%.

When someone is scrolling Instagram at 11 PM, your consistently branded content instantly signals "you're in the right place."

Here are three quick strategies to maintain brand consistency on Instagram

01—Using Your Brand Colours in Your IG Stories

Your brand colors are like your business's secret sauce—they tell your story without saying a word.

Here's how to make them work overtime in your Instagram Stories.

Steps for Adding Your Brand Colors to Instagram Stories

01-Create an small color palette

If you have a brand guidelines, take a quick screenshot of your colors on one page.

If not, then create a quick design in Canva with all of your brand colors in circles (or squares) in one spot and save.

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02-Save to your favorites image folder on your phone

Bring the photo into your phone and save in your favorites folder, or create a content folder. You want to save it in a spot that you can easily access.

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03-Create a new Instagram story

• Create a new story in Instagram like you normal.

• Use the smiley icon to bring add a photo.

• Select the color palette photo that you previously saved.

• Make it smaller and move it out of the way of where you want to place your text.

04-Add your text

• Click on the letter icon and start typing in your text.

• Select the color dropper and hover over your color palette until it picks the color you want.

• Repeat with each text block you’re adding.

05-Delete the color image

When you’re all done colorizing your story, drag and drop the color palette into the trash

Now your Stories will maintain that perfect color consistency that makes your brand instantly recognizable, even when your audience is speed-scrolling.

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Other ways to use your brand colors on in your Instagram story

Full brand color backgrounds, drawing of lines and doodles, and even colorize your links.

• To apply your brand color to a a full background, simply click on the 3 dots in the top right corner of the story, select ‘Draw’, then use the eye dropper to select your brand color, then hold your finger on the background of the screen. This will fill in the full background.

This is a great way to keep your brand colors consistent if you are reposting your reel or post and want the keep the background on brand.

02—Keep Consistent Typography on Your Social Platforms

Your fonts are the tone of voice in your visual conversation with followers. Keep your typography on-brand by:

• Using the same Instagram Story fonts consistently

• Following the same hierarchy rules for headlines, subheadings, and body text

• Maintaining consistent text placement across similar content types

03—Create Visual Consistency

Your images are silent storytellers. Create a cohesive look by:

• Using the same filters or editing presets on all photos

• Creating a consistent posting rhythm with defined content themes

• Maintaining similar framing, spacing, and composition across images

Take Your Brand Consistency Beyond Instagram

Instagram is just one touchpoint on your customer's journey. To evaluate your overall brand consistency and get cruising in the fast lane to greater recognition, download my FREE Brand Consistency Checklist, Beyond the Logo: 8 Checkpoints to Build Recognition + Trust at Every Touchpoint.

This comprehensive roadmap helps you evaluate 8 key checkpoints across all your brand touchpoints—from your logo to your email signature and everything in between.

No more DIY detours or apologizing for your mismatched brand! Transform those scattered brand pieces into a cohesive story that makes dream clients stop scrolling and start connecting.

Want more bite-sized design wisdom and behind-the-scenes peeks at life in the creative fast lane? Join my weekly newsletter, Between the Lines–Your Brand’s Accelerator. I's like having a detail-obsessed creative sidekick in your inbox.

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