The Blog
Behind the Lines
Design, Branding and Website tips, ideas + inspo to help your business stand out from the crowd
Filter By Category
Beyond the Logo: Creating a Brand Experience That Takes Your Business Places
Let's bust a myth real quick: Your brand isn't just a pretty logo slapped on your website. Shocking, I know! 😉
It's the entire experience you create – from that first Instagram scroll to the moment someone hits "book now" on your site.
Brand Guidelines: What Are They + Why Do I Need Them
Ever had a designer chat your ears off about the importance of brand guidelines [hi, it’s me], leaving you scratching your head? Well, I’m here to simplify it for ya!
So, what exactly are these mystical Brand Guidelines? Think of them as the treasure map to your brand's kingdom. They're like magic rules that cover everything from logos to colors, ensuring your brand sparkles with a consistent and rock-solid identity.
What [the heck] is a Brand Touchpoint?
You hear it said on social media, but what exactly is a brand touchpoint? In the world of branding, touchpoints are those magical moments where our brand connects and captivates. They are the bridge between our brand’s vision and the eyes of our audience.
Unlocking Success: The Power of Brand and Design Consistency
I’ve talked about this often in my posts, with my friends + clients, here’s the thing is, keeping it consistent in your branding and design can seriously shape how your ideal clients, both now and in the future, perceive and value you.
Picture this → you're on the hunt for a fresh fitness routine, so you dive into Pinterest. You stumble upon someone whose mission perfectly aligns with your goals. After checking out a couple of videos, you're totally vibing with their teaching style and methods.
What's your next move?
Between the Lines - Newsletter
LETTERS | LINES | LIFE
Ready to get your brand cruising? Buckle up and join the email crew for bi-weekly[ish] doses of ramblings, web, brand + design wisdom, and most likely a dad joke and eye-rolling pun from your girl! ✨
Come be part of the email crew!