The Blog
Notes from the Passenger’s Side
of your best friend’s ride… but not in a scrubs kinda way.
Your front-row seat to the good stuff where I share all my design secrets, strategy wins, and behind-the-scenes details that help driven small business owners turn their brands into unforgettable ones.
From quick brand wins to total website transformations, consider this your no-fluff guide to standing out (while I'm over here obsessing over color palettes + bringing the snacks).
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How Your Font Choices Are Secretly Speaking to Your Clients [aka Typography Psychology]
Listen, I know picking fonts might seem like the least exciting part of your brand journey, [especially compared to your gorgeous brand photos].
But here's the thing – your typography is literally doing the talking for your brand, even when you're fast asleep.
Brand Voice Success: How to Stop Sounding Like Everyone Else
Pop quiz time: Does your website sound like YOU, or does it sound like every other [your industry] small business website out there?
You know what I mean – those same old phrases that make your eyes glaze over faster than a Monday morning meeting.
How to Discover Your Brand Voice
Have you ever wondered why having a unique brand voice is crucial for your success?
Let me tell you, it's the MAIN ingredient that sets you apart from the crowd and leaves a lasting impression on your audience. Your brand voice reflects your values, vision, and unique identity. So, let it shine and captivate your audience!
Ready to dive into why finding your brand voice is a game-changer, along with 4 invaluable tips to help you uncover it then download the free Brand Personality Cheat Sheet below to get started.
Hey! I’m Jodi
Your Detail-Obsessed Co-Pilot for the Brand Journey Ahead
With my obsession for detail and love for seeing the bigger picture, I'll be your strategic navigator who transforms Pinterest dreams into profitable reality. I'm fully invested in your journey—I won't hop out of the car until we reach your final destination (but not in the driving behind a log truck kind of final destination—IYKYK).
Your standout brand can still feel authentic, oozing with personality, and your business growth shouldn't cost you that precious game night.
Combining my heart for small business and eye for the bigger picture, you'll get purpose-driven design that works as hard as you do—no generic visuals here.
Picture closing your laptop before dinner, knowing your brand is still out there turning heads and attracting the dreamiest clients who pay your worth, all while you get to focus on what matters most.
Between the Lines Newsletter — Your Weekly Brand Accelerator
Are you a driven business owner who dreams of ‘that could be my brand!’ moments?
Join me for weekly ramblings every Thursday packed with actionable design wisdom you can actually use to level up your brand [without the endless YouTube tutorials], fresh inspiration to keep you dreaming bigger, and a lil behind-the-scenes adventures of a creative entrepreneur
Think of it as coffee dates with your detail-obsessed creative friend who always has your back [and probably too many puns + dad jokes]!
