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Behind the Lines

Design, Branding and Website tips, ideas + inspo to help your business stand out from the crowd

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5 Signs Your Website is Holding Back Your Business Growth

Look, I know you're out here making moves in your business. Your expertise? Solid. Your client results? Fire. Your drive? Unstoppable. But if your website isn't keeping up with your growth, we need to talk. Because that digital presence of yours should be working just as hard as you do.

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Web Design, Resources Letters and Lines Creative Co Web Design, Resources Letters and Lines Creative Co

The Strategic Website: Beyond Just Pretty Design

Coffee chat time! About something that might be keeping you up at night: investing in your website.

I get it – looking at web design as an expense can make your wallet want to hide under the bed. But here's the tea: when done strategically, your website isn't a cost – it's your hardest-working team member who never asks for vacation days!

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Web Design, Resources Letters and Lines Creative Co Web Design, Resources Letters and Lines Creative Co

Is Your Website Stuck in the Slow Lane? Let's Fix That!

Gone are the days of making a snack while waiting for images to load. In today's fast-paced digital world, you've got about 3 seconds to capture someone's attention before they bounce. That's right – just 3 seconds! Studies show that 40% of visitors will abandon a website that takes more than those precious few moments to load.

Your stunning visuals shouldn't slow you down, and that's exactly why I'm sharing my secret weapon with you today.

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Web Design, Resources Letters and Lines Creative Co Web Design, Resources Letters and Lines Creative Co

Top Tips for Organizing Your Website Content Like a Pro

When you’re building a website that looks great and functions smoothly, getting your content right is super important. Your content is the heart of your site, and how you present it can really make a difference in how visitors experience and interact with your site.

From text to images and videos, how you present your content can make a huge difference in how visitors interact with your site. Here’s a friendly guide to help you get your content sorted and your site looking great.

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Web Design Letters and Lines Creative Co Web Design Letters and Lines Creative Co

Creating an Engaging Home Page to Captivate Your Audience

Your home page is the digital front door to your business. It's often the first impression visitors have of your brand, and it needs to captivate and engage them from the moment they land on your site. An effective home page can guide visitors through your content, highlight your key messages, and ultimately drive conversions.

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Web Design Letters and Lines Creative Co Web Design Letters and Lines Creative Co

Adding a Favicon to Your Squarespace Website

I’M HERE WITH A VERY IMPORTANT PSA! A dead giveaway that you DIY’d your site….is not having a favicon. You might be asking, “Jodi, what are you talking about? What is a favicon?!” Well, sit back and let me help a friend out!

What is a Favicon? A favicon (which stands for favorite icon) is the tiny icon before the website page name in your tab. If you’re anything like me, you probably have a feeeeew too many tabs open at once, which actually works for us today. Take a look and check out the favicons on your open tabs. You’ll notice they can be a mixture of elements, but the best practice is to have a legible icon or mark.

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Web Design Letters and Lines Creative Co Web Design Letters and Lines Creative Co

Building Your Online Presence: Why Squarespace Is My Platform of Choice

Squarespace, Wix, Wordpress, Shopify, oh my!!! When it comes to your web platform, the choices are endless. You’ll hear so many different opinions from different designers on what is the best choice.

I believe it comes down to you, your business, and your business needs. While there’s definitely a place for (most) of the platforms, Squarespace is the dealer’s choice here at Letters and Lines. Why? Let me break it down for you.

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Web Design Letters and Lines Creative Co Web Design Letters and Lines Creative Co

Why Having a Website Is Important, No Matter What Your Business Is

In a world where digital presence is everything, having a website is more than just a trend – it's a necessity! Your site is how consumers will interact with you, so your brand’s personality, identity, and overall experience must be flawlessly executed.

Whether you've been in business for a while, carving your path in the market, or you’re a go-getter launching your first venture, a compelling online presence is non-negotiable.

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Between the Lines - Newsletter

LETTERS | LINES | LIFE

Ready to get your brand cruising? Buckle up and join the email crew for bi-weekly[ish] doses of ramblings, web, brand + design wisdom, and most likely a dad joke and eye-rolling pun from your girl! ✨

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