Picture this: You're cruising down the highway at 75mph, scanning for your exit. You've got about 1.5 seconds to read each sign before it whizzes past. Some are crystal clear—"Downtown, Next Exit"—while others are so cluttered with information you'd need to pull over and squint to figure them out.

Your website headline is exactly like that highway sign.

Except the stakes are higher, because your potential dream clients aren't just missing an exit—they're clicking away to your competitor's perfectly clear highway sign instead.

I've recently discovered the show Traitors (yes, I’m behind on the game) and have been binge-watching it lately (no spoilers, I promise!), and something hit me: creating a converting website flow is a lot like being the ultimate gamemaster.

Just like the show's carefully crafted journey that keeps everyone on the edge of their seats, your website should strategically guide visitors through an experience that's equally engaging—minus the dramatic "MAAADEUUUR" accusations, of course.

As my bestie-preneur said while we were watching, "Be better. Sometimes you just need to play the game of business and entrepreneurship. It doesn't always have to be so personal." This really struck a chord with me, especially when it comes to strategic website design.

While your site should absolutely reflect your personality, the journey you create for your visitors needs to be strategically planned, not just personally preferred.

Let's talk about something that gets me more excited than a perfectly aligned grid system – starting 2025 with intention and strategy.

[Yes, I'm that design nerd who gets pumped about planning, and after this post, you will too!]

Let's talk about what's hot in web design for 2025 [because staying ahead of the curve is how we keep your site fresh and converting]. I'm breaking down the top trends that'll help your business stand out – in the best way possible.

Let’s get real today and talk about something that might be keeping you up at night: investing in your website. I get it – looking at web design as an expense can make your wallet want to hide under the bed. But here's the tea: when done strategically, your website isn't a cost – it's your hardest-working team member who never asks for vacation days!

Look, I know you're out here making moves in your business. Your expertise? Solid. Your client results? Fire. Your drive? Unstoppable. But if your website isn't keeping up with your growth, we need to talk. Because that digital presence of yours should be working just as hard as you do.

Coffee chat time! About something that might be keeping you up at night: investing in your website.

I get it – looking at web design as an expense can make your wallet want to hide under the bed. But here's the tea: when done strategically, your website isn't a cost – it's your hardest-working team member who never asks for vacation days!

Gone are the days of making a snack while waiting for images to load. In today's fast-paced digital world, you've got about 3 seconds to capture someone's attention before they bounce. That's right – just 3 seconds! Studies show that 40% of visitors will abandon a website that takes more than those precious few moments to load.

Your stunning visuals shouldn't slow you down, and that's exactly why I'm sharing my secret weapon with you today.

When you’re building a website that looks great and functions smoothly, getting your content right is super important. Your content is the heart of your site, and how you present it can really make a difference in how visitors experience and interact with your site.

From text to images and videos, how you present your content can make a huge difference in how visitors interact with your site. Here’s a friendly guide to help you get your content sorted and your site looking great.

Your home page is the digital front door to your business. It's often the first impression visitors have of your brand, and it needs to captivate and engage them from the moment they land on your site. An effective home page can guide visitors through your content, highlight your key messages, and ultimately drive conversions.

I’M HERE WITH A VERY IMPORTANT PSA! A dead giveaway that you DIY’d your site….is not having a favicon. You might be asking, “Jodi, what are you talking about? What is a favicon?!” Well, sit back and let me help a friend out!

What is a Favicon? A favicon (which stands for favorite icon) is the tiny icon before the website page name in your tab. If you’re anything like me, you probably have a feeeeew too many tabs open at once, which actually works for us today. Take a look and check out the favicons on your open tabs. You’ll notice they can be a mixture of elements, but the best practice is to have a legible icon or mark.

Squarespace, Wix, Wordpress, Shopify, oh my!!! When it comes to your web platform, the choices are endless. You’ll hear so many different opinions from different designers on what is the best choice.

I believe it comes down to you, your business, and your business needs. While there’s definitely a place for (most) of the platforms, Squarespace is the dealer’s choice here at Letters and Lines. Why? Let me break it down for you.