Let's talk about something that gets me more excited than a perfectly aligned grid system – starting 2025 with intention and strategy.

[Yes, I'm that design nerd who gets pumped about planning, and after this post, you will too!]

Let's talk about what's hot in web design for 2025 [because staying ahead of the curve is how we keep your site fresh and converting]. I'm breaking down the top trends that'll help your business stand out – in the best way possible.

Let’s get real today and talk about something that might be keeping you up at night: investing in your website. I get it – looking at web design as an expense can make your wallet want to hide under the bed. But here's the tea: when done strategically, your website isn't a cost – it's your hardest-working team member who never asks for vacation days!

Look, I know you're out here making moves in your business. Your expertise? Solid. Your client results? Fire. Your drive? Unstoppable. But if your website isn't keeping up with your growth, we need to talk. Because that digital presence of yours should be working just as hard as you do.

Coffee chat time! About something that might be keeping you up at night: investing in your website.

I get it – looking at web design as an expense can make your wallet want to hide under the bed. But here's the tea: when done strategically, your website isn't a cost – it's your hardest-working team member who never asks for vacation days!

Gone are the days of making a snack while waiting for images to load. In today's fast-paced digital world, you've got about 3 seconds to capture someone's attention before they bounce. That's right – just 3 seconds! Studies show that 40% of visitors will abandon a website that takes more than those precious few moments to load.

Your stunning visuals shouldn't slow you down, and that's exactly why I'm sharing my secret weapon with you today.

When you’re building a website that looks great and functions smoothly, getting your content right is super important. Your content is the heart of your site, and how you present it can really make a difference in how visitors experience and interact with your site.

From text to images and videos, how you present your content can make a huge difference in how visitors interact with your site. Here’s a friendly guide to help you get your content sorted and your site looking great.

Your home page is the digital front door to your business. It's often the first impression visitors have of your brand, and it needs to captivate and engage them from the moment they land on your site. An effective home page can guide visitors through your content, highlight your key messages, and ultimately drive conversions.

I’M HERE WITH A VERY IMPORTANT PSA! A dead giveaway that you DIY’d your site….is not having a favicon. You might be asking, “Jodi, what are you talking about? What is a favicon?!” Well, sit back and let me help a friend out!

What is a Favicon? A favicon (which stands for favorite icon) is the tiny icon before the website page name in your tab. If you’re anything like me, you probably have a feeeeew too many tabs open at once, which actually works for us today. Take a look and check out the favicons on your open tabs. You’ll notice they can be a mixture of elements, but the best practice is to have a legible icon or mark.

Squarespace, Wix, Wordpress, Shopify, oh my!!! When it comes to your web platform, the choices are endless. You’ll hear so many different opinions from different designers on what is the best choice.

I believe it comes down to you, your business, and your business needs. While there’s definitely a place for (most) of the platforms, Squarespace is the dealer’s choice here at Letters and Lines. Why? Let me break it down for you.

In a world where digital presence is everything, having a website is more than just a trend – it's a necessity! Your site is how consumers will interact with you, so your brand’s personality, identity, and overall experience must be flawlessly executed.

Whether you've been in business for a while, carving your path in the market, or you’re a go-getter launching your first venture, a compelling online presence is non-negotiable.

Get ready to take off into the digital stratosphere! If you're itching to unleash your amazing website on the world, you've come to the right place for all the insider tips and tricks before you do.