Website Planning Guide: Start 2025 Strong
Let's talk about something that gets me more excited than a perfectly aligned grid system – starting 2025 with intention and strategy.
[Yes, I'm that design nerd who gets pumped about planning, and after this post, you will too!]
Why "Wing It" When You Can Win It?
Look, I get it. The temptation to dive straight into picking pretty fonts and choosing color palettes is REAL. But here's what I've learned after transforming countless websites: the magic doesn't happen in the design phase – it happens in the planning phase.
Think of it like building your dream house. You wouldn't just start putting up walls wherever they look nice, right? [If you would, we need to talk! 😅] Your website deserves the same level of strategic planning!
Content Strategy: The Foundation of Your Digital Home
Before we pick a single font or choose a color palette, let's get your content strategy locked down.
Here's what you need to nail:
Your Core Message
What problem do you solve?
Who exactly are you solving it for?
Why should they trust you?
PRO TIP : This is where your brand voice becomes your secret weapon. [Psst... my Brand Voice Navigator can help you nail this – DM me if you want a copy!]
Page Purpose Mapping
Every. Single. Page. Needs a job. Let's break it down:
Homepage = First impression & clear direction
About = Connection & credibility
Services = Solution & transformation
Contact = Easy action steps
The Visual Game Plan
Now for the fun part – planning your visual strategy!
But remember:
Your images should tell a story [random pretty stock photos need not apply]
Your brand colors should have purpose and speak to your ideal audience
Your fonts should be as functional as they are fabulous
And please, for the love of all things design, plan for mobile FIRST. Your future self [and your future clients] will thank you.
Did you know that as of October 2024, 60.4% of global web traffic comes from mobile devices! Source
Setting Goals That Actually Mean Something
Let's get real about what you want your website to achieve:
Lead generation that works while you sleep
Inquiry quality that makes you do a happy dance
Client experience that feels like VIP treatment
Professional presence that matches your expertise
Your 2025 Website Transformation Checklist
Ready to make 2025 the year of your website glow-up? Here's what you need:
Clear brand voice & messaging strategy
Professional photos that tell your story
Strategic layout plan
Content that converts
A designer who gets it [hint hint 😉]
I also have a handy, dandy Website Planning Guide for you to fill in that will help out with the above. Grab it here.
Want to Know a Secret?
Here's something most designers won't tell you: January is actually the PERFECT time to transform your website.
Why? Because while everyone else is "thinking about it," you could be launching a website that:
Attracts dream clients
Books calls on autopilot
Makes you look like the pro you are
Works harder than your favorite coffee maker
Ready to Start 2025 Strong?
Transform your website from "meh" to "wow" in just 5 days with Fast-Track to Finish!
This isn't just another website makeover – it's a strategic transformation that turns your Squarespace site into a client-attracting machine. We'll work together to create a website that not only looks amazing but actually converts your dream clients.
Here's the deal: No more struggling alone with endless revisions or second-guessing your design choices. In just 5 focused days, you'll get my undivided attention and proven strategies to make your website work as hard as you do.
