Top Tips for Organizing Your Website Content Like a Pro
When you’re building a website that looks great and functions smoothly, getting your content right is super important. Your content is the heart of your site, and how you present it can really make a difference in how visitors experience and interact with your site.
From text to images and videos, how you present your content can make a huge difference in how visitors interact with your site. Here’s a friendly guide to help you get your content sorted and your site looking great.
Plan Your Content Strategy
Before diving into adding content, it’s essential to have a solid strategy. Think about what you want your site to achieve and who will visit it. What messages are important? What do you want your visitors to do?
TIP: Create a content plan that outlines what content will be placed on each page, how it will be organized, and what key messages you want to deliver.
If you purchased one of our Website Templates from the Shop or select the Effortless Website in a Week package, I provide a comprehensive Content Guide that helps you lay out your page section by section. I also have a free Website Planner to help you layout the flow of your site that you can download at the end of this post.
Keep Text Clear and Concise
Clarity and conciseness are key when adding text to your website. Your visitors skim through pages quickly, so your text should be easy to read and get to the point.
WAYS TO IMPLEMENT:
Use Headings and Subheadings: Use these to break up content and make it easy to scan.
Short Paragraphs: Keep paragraphs brief for better readability.
Bullet Points and Lists: Use lists to highlight key points and make the information easier to digest.
Use High-Quality Images
Great contextual images make your site look appealing while supporting your message. Avoid using low-quality or irrelevant pictures.
WAYS TO IMPLEMENT:
Optimize Image Size: Compress images to speed up loading times without losing quality. My favorite tool to use.
Choose Relevant Images: Make sure they fit with your content, what the page or section speaks to, and your brand.
Add Alt Text: Add a descriptive alt text to improve accessibility and SEO.
Incorporate Other Media Thoughtfully
Videos, infographics, and other media can make your site more engaging and informative, but use them thoughtfully so they enhance and not overwhelm your viewers. Less is more.
WAYS TO IMPLEMENT:
Embed Videos: Use videos to explain points or showcase products, but keep them brief.
Use Infographics: They’re great for visualizing data or complex info.
Avoid Autoplay: Let users choose when to watch videos. Nothing worse than random audio playing while you are in a crowded spot.
Organize Content for Easy Navigation
A well-organized site helps visitors find what they need quickly and easily. This also improves user experience and keeps visitors engaged.
WAYS TO IMPLEMENT:
Logical Structure: Arrange content in a way that makes sense and guides visitors smoothly. Grouping related content together and using clear labels for menus and links also helps.
Consistent Layout: Use a consistent layout and design elements to create a cohesive look.
Clear Navigation Menu: Make sure it’s easy to use and links to important key sections. For more detailed links and pages, use the footer navigation.
Check out our free Website Planner to help you layout your content with ease.
Use Whitespace to Your Advantage
Whitespace makes your site easier to read and navigate by separating content and giving it room to breathe.
WAYS TO IMPLEMENT:
Balance Text and Images: Avoid overcrowding your pages with too much content.
Create Space: Use margins and padding to create space around text and images.
Highlight Key Elements: Whitespace can help draw attention to important elements like CTAs.
Keep Content Fresh and Up-to-Date
Regular updates will keep your site relevant and engaging for visitors while also helping with your SEO. Make sure to update when you have changed your offers or services. You can set up a reminder quarterly [or sooner] to check in on offers, links, info, etc.
WAYS TO IMPLEMENT:
Review Content: Check for outdated info and update as needed.
Add New Content: Regularly add new blog posts, articles, or other updates to keep visitors coming back.
Check for Broken Links: Regularly test links to make sure they work. We don’t want to frustrate people into leaving our site and not coming back.
Adding and organizing content is key to a successful website that grabs attention and keeps visitors engaged.
By planning your content strategy, keeping things clear and simple, using high-quality visuals, and making sure everything is well-organized, you’ll create a site that works for both your audience and your business. Remember, your website should keep evolving. Follow these tips and watch your site become a dynamic platform that truly connects with your visitors.
