The Blog
Notes from the Passenger’s Side
of your best friend’s ride… but not in a scrubs kinda way.
Your front-row seat to the good stuff where I share all my design secrets, strategy wins, and behind-the-scenes details that help driven small business owners turn their brands into unforgettable ones. From quick brand wins to total website transformations, consider this your no-fluff guide to standing out (while I'm over here obsessing over color palettes + bringing the snacks).
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From Homepage to Close—Strategic Website Flows That Convert
I've recently discovered the show Traitors (yes, I’m behind on the game) and have been binge-watching it lately (no spoilers, I promise!), and something hit me: creating a converting website flow is a lot like being the ultimate gamemaster.
Just like the show's carefully crafted journey that keeps everyone on the edge of their seats, your website should strategically guide visitors through an experience that's equally engaging—minus the dramatic "MAAADEUUUR" accusations, of course.
As my bestie-preneur said while we were watching, "Be better. Sometimes you just need to play the game of business and entrepreneurship. It doesn't always have to be so personal." This really struck a chord with me, especially when it comes to strategic website design.
While your site should absolutely reflect your personality, the journey you create for your visitors needs to be strategically planned, not just personally preferred.
Hey! I’m Jodi
Your Detail-Obsessed Co-Pilot for the Brand Journey Ahead
With my obsession for detail and love for seeing the bigger picture, I'll be your strategic navigator who transforms Pinterest dreams into profitable reality. I'm fully invested in your journey—I won't hop out of the car until we reach your final destination (but not in the driving behind a log truck kind of final destination—IYKYK).
Your standout brand can still feel authentic, oozing with personality, and your business growth shouldn't cost you that precious game night.
Combining my heart for small business and eye for the bigger picture, you'll get purpose-driven design that works as hard as you do—no cookie-cutter visuals here. Picture closing your laptop before dinner, knowing your brand is still out there turning heads and attracting the dreamiest clients who pay your worth, all while you get to focus on what matters most.
Between the Lines Newsletter — Your Weekly Brand Accelerator
Are you a driven business owner who dreams of ‘that could be my brand!’ moments?
Join me for weekly ramblings every Thursday packed with actionable design wisdom you can actually use to level up your brand [without the endless YouTube tutorials], fresh inspiration to keep you dreaming bigger, and a lil behind-the-scenes adventures of a creative entrepreneur
Think of it as coffee dates with your detail-obsessed creative friend who always has your back [and probably too many puns + dad jokes]!
