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Behind the Lines
Design, Branding and Website tips, ideas + inspo to help your business stand out from the crowd
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How to Discover Your Brand Voice
Have you ever wondered why having a unique brand voice is crucial for your success?
Let me tell you, it's the MAIN ingredient that sets you apart from the crowd and leaves a lasting impression on your audience. Your brand voice reflects your values, vision, and unique identity. So, let it shine and captivate your audience!
Ready to dive into why finding your brand voice is a game-changer, along with 4 invaluable tips to help you uncover it then download the free Brand Personality Cheat Sheet below to get started.
Unlocking Success: The Power of Brand and Design Consistency
I’ve talked about this often in my posts, with my friends + clients, here’s the thing is, keeping it consistent in your branding and design can seriously shape how your ideal clients, both now and in the future, perceive and value you.
Picture this → you're on the hunt for a fresh fitness routine, so you dive into Pinterest. You stumble upon someone whose mission perfectly aligns with your goals. After checking out a couple of videos, you're totally vibing with their teaching style and methods.
What's your next move?
Brand Identity vs. Brand Image
Brand Identity and Brand Image - when they’re aligned, they can go a long way in building trust and positive word of mouth for your company, your brand, and your reputation...but when they’re not, it can lead to some major customer issues and it’s something you want to fix ASAP.
Why Brand Identity is Important
Have you ever come across a brand that left an unforgettable impression on you? One that made you feel a connection beyond just a product or service? Every day in my work here at Letters + Lines, I see the difference that a well-done brand identity can have. So today, I want to dive deep into the significance of brand identity and how they play such an important role in the success of any business.
My Favourite Calgary Brand Identity Examples
Have you ever come across a brand that makes you stop in your tracks and go, “Wow – how cool is this?”
As someone with an eye for those kinds of details, it happens to me all the time – but still not as much as I’d like. After all, it can be hard to get a brand just right. That’s why the process takes a lot more time and deep thought than most people realize, and if you try to rush it, you can end up with something that just doesn’t work.
How to Create a Brand Identity
Are you ready to unleash the power of a strong brand identity and make waves in the business scene? Well, you've come to the right place. As the creative force behind Letters + Lines, I often get asked about the process of crafting a brand identity – so I’m going to shine a light here so that you can shine your light in your industry. Let's dive in and discover how great brands are made!
How Much Does a Brand Identity Package Cost?
How much does a Brand Identity Package cost here in Calgary? That will depend on a few things. Let's discuss average costs, what should be included, and the value of a proven brand design.
Between the Lines - Newsletter
LETTERS | LINES | LIFE
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