The Blog
Notes from the Passenger’s Side
of your best friend’s ride… but not in a scrubs kinda way.
Your front-row seat to the good stuff where I share all my design secrets, strategy wins, and behind-the-scenes details that help driven small business owners turn their brands into unforgettable ones. From quick brand wins to total website transformations, consider this your no-fluff guide to standing out (while I'm over here obsessing over color palettes + bringing the snacks).
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Why Brand Identity is Important
Have you ever come across a brand that left an unforgettable impression on you? One that made you feel a connection beyond just a product or service? Every day in my work here at Letters + Lines, I see the difference that a well-done brand identity can have. So today, I want to dive deep into the significance of brand identity and how they play such an important role in the success of any business.
My Favourite Calgary Brand Identity Examples
Have you ever come across a brand that makes you stop in your tracks and go, “Wow – how cool is this?”
As someone with an eye for those kinds of details, it happens to me all the time – but still not as much as I’d like. After all, it can be hard to get a brand just right. That’s why the process takes a lot more time and deep thought than most people realize, and if you try to rush it, you can end up with something that just doesn’t work.
How to Create a Brand Identity
Are you ready to unleash the power of a strong brand identity and make waves in the business scene? Well, you've come to the right place. As the creative force behind Letters + Lines, I often get asked about the process of crafting a brand identity – so I’m going to shine a light here so that you can shine your light in your industry. Let's dive in and discover how great brands are made!
How Much Does a Brand Identity Package Cost?
How much does a Brand Identity Package cost here in Calgary? That will depend on a few things. Let's discuss average costs, what should be included, and the value of a proven brand design.
Hey! I’m Jodi
Your Detail-Obsessed Co-Pilot for the Brand Journey Ahead
With my obsession for detail and love for seeing the bigger picture, I'll be your strategic navigator who transforms Pinterest dreams into profitable reality. I'm fully invested in your journey—I won't hop out of the car until we reach your final destination (but not in the driving behind a log truck kind of final destination—IYKYK).
Your standout brand can still feel authentic, oozing with personality, and your business growth shouldn't cost you that precious game night.
Combining my heart for small business and eye for the bigger picture, you'll get purpose-driven design that works as hard as you do—no cookie-cutter visuals here. Picture closing your laptop before dinner, knowing your brand is still out there turning heads and attracting the dreamiest clients who pay your worth, all while you get to focus on what matters most.
Between the Lines Newsletter — Your Weekly Brand Accelerator
Are you a driven business owner who dreams of ‘that could be my brand!’ moments?
Join me for weekly ramblings every Thursday packed with actionable design wisdom you can actually use to level up your brand [without the endless YouTube tutorials], fresh inspiration to keep you dreaming bigger, and a lil behind-the-scenes adventures of a creative entrepreneur
Think of it as coffee dates with your detail-obsessed creative friend who always has your back [and probably too many puns + dad jokes]!
